Software to help with local SEO

As a digital marketing agency, if you offer local SEO services to your clients, working with SEO software is an everyday part of your job. We’ve reached out to a panel of digital marketing experts to uncover the top SEO software that will help deliver effective results to your clients.

  1. Keysearch

Brandon Schroth of Nomad SEO says “My favorite software to help with local SEO is This tool allows you to generate keyword ideas and discover keywords that you are likely to rank for. They offer resources such as Keyword Planner, Google Suggest, Bing Suggest, LSI keywords, and competitive analysis. Their keyword research tool provides search volume, competition score, top-ranking sites that are using that keyword, and more. It’s a very useful tool to help with local SEO.”

  1. Schemaster

Sruthi Murali of Growfusely shares “ is a web-based software that aids in competitor research. The tool allows you to check competitors on Google by keyword search and see the type of structured data they are using — fixing any issues that hinders organic visibility by cleaning it and using it in the form of a JSON-LD code.”

  1. SweetIQ

Mark Goren of 10|20 Marketing advises “Our favourite software is SweetIQ (now a part of the Uberall family). We’ve built our agency around this incredibly powerful local SEO platform, which allows us to give small business owners access to a tool they would otherwise be too small to benefit from.

The platform allows us to ensure that a client’s listings – our base package offer 25+ tier one platforms – are consistent, error-free and consistently monitored for user-generated edits or change requests.

Maintaining this consistency not only allows our clients to build awareness across the web but also helps them gain more views and clicks directly from their Google My Business listing, which is so critically important to local business owners fighting for every inch of space they can online.”

  1. MarketMuse

Germaine Muller of Futuretheory states “MarketMuse is great for content optimisation, for local SEO we focus on local keywords and posting to GMB as an additional local focus.”

  1. Review Robin

Review Robin allows you to offer a service called review or reputation management to your clients. As a digital marketer, you understand the power of positive reviews when it comes to helping boost your client’s SEO. Review Robin helps get your client’s positive reviews across more than 50 review site’s across the web including Google My Business, Facebook and more. 

Review Robin allows you to easily follow up with your client’s customers when they complete a service and send them a review request via email or SMS. This review request will gauge the experience of the recipient and help manage any unhappy customers by requesting feedback from them privately, helping prevent negative reviews being posted online.

  1. BrightLocal

Laura Brennan of Flycast Media says “The app will automatically find places where your business doesn’t have a citation, show NAP (name, address, phone number), has inconsistencies, duplicate listings, and then distribute NAP details to local aggregators, and manually add your information to the other citation websites.

BrightLocal can also track and rank where your citations are in the search engines so you know how much visibility you’re getting and can set into motion additional work to get better results.

You can spy on your competitors local seo to see where they have citations and you don’t, and they also have a useful local seo audit tool you can use to check your on-site and off-site seo.”

  1. Google Sheets

Whitney Burton of White Fox Studios shares “We use Google Drive and Google Sheets to keep track of all of our business directories for our clients. We add new business directories to an ongoing list in google sheets on a regular basis. This allows all of our employees to see everything in one place.

SEO Minion is also a great resource for assessing on-page SEO health.”

  1. SiteLiner

Anurag of Anurag Pareek SEO Consulting advises “SiteLiner is an excellent tool for checking for duplicate content, which pages are being skipped (robots.txt, no-index, etc.), broken links, etc. It shows the amount of duplicate content, which URLs are affected, matching words and percentages. Just adding valuable and unique content can give a boost to those pages.”

  1. Ahrefs

Aaron Traub of HVAC Marketing Engine says “Ahrefs allows us to perform detailed competitor analysis and helps identify what competition is doing different. It allows for us to find local keyword opportunities, identify competitor websites with backlinks that don’t link to our sites, and lastly identify any technical issues that need to be addressed.”

George Bates of Limelight Digital states “My favourite software for Local SEO is Ahrefs. It has such a wealth of awesome features that the insights it can give for Local SEO sometimes get overlooked. Ahrefs has grown into something way better than just a backlink profile checker. You can track keywords, run audits and my favourite for Local SEO is the ‘Top Content’ report which shows you your local competitions best content by links, search volume or even social shares! It’s everything you need for Local SEO.”

  1. Local Falcon

Joseph Wilson of Epic Marketing shares “Local Falcon lets us track our client’s Google Map Pack performance over time, and at distance intervals from the client’s storefront. We can see exactly how a client ranks for a specific term at their location, one mile away, two miles away, three, and on. You can’t improve on local SEO if you can’t see what’s working. Local Falcon helps us see how our local SEO campaigns perform.”

  1. SEMRush

Brandon Hopkins of DiamondLinks advises “SEMRush’s Listing Management platform can help with local SEO. Grow your local SEO by publishing content to all major platforms, like: Facebook, Google, Yelp, TripAdvisor, Apple Maps, Bing, and so much more. This publishing tool really focuses on local viewing and will attract people in your area. SEMRush designed its Listing Management platform with the idea of helping its clients improve their local SEO.

SEMRush has set up this platform to really help companies track, enhance, and work on their local SEO exposure. It’s a solid tool that offers a clean dashboard related to your overall business presence and the many areas that it covers. I’d recommend it to any marketing expert or business owner who is interested in taking their local exposure to the next level.”

Marissa Ryan of VisualFizz shares “We utilize Yext through our in-house SEO tool, SEMRush, which makes it more affordable for us to offer stronger local SEO efforts for our clients. Yext is a third-party directory manager, and it allows us to standardize and control the client’s Name, Address, and Place (NAP) information across the web really easily. Yext through SEMrush is our go-to listing manager.”

Dror Zaifman of On Web Analytics says “SEMRush is hands down my favorite for local SEO. It helps us with on-page optimization, off-site optimization, competitor tracking, rank checking and more. I highly recommend it as a top contender for local search firms. Semrush will help you with anything from building citations to seeing your competitors strategies and reaching out to them. Plus, it provides useful insights into rank tracking, backlink sources, keyword monitors and more. 

It gives a great snapshot of not just what people are searching for in my local area but also who is ranking above me and how much opportunity that gives me. We help clients go from no website, to local citations and then we push for organic rankings. I always recommend it to our team for local SEO.”

Matt Pyke of Fly High Media shares “I have used the tool as part of our link building and citation efforts for clients and internal marketing. It is a fantastic feature that allows me to see what websites, directories and other relevant citation websites the company is featured on, as well as where we are not featured and any existing citations that have any outstanding issues such as missing information (e.g. no phone number).”

Daniel Lee of Strategyst advises “I love SEMRush for most SEO work. They have a suite of tools of tools that are great for local SEO, including the Listing Management tool. The Listing Management tool allows you to check and distribute your business’ listing information to dozens of authoritative business directories, saving a lot of time. Of course the Site Audit and On-page Checker tools are also useful, helping with optimising on-page and technical factors for local SEO.”

Steve Edwards of AAMP Agency says “Here at AAMP Agency, we utilize SEMrush for our marketing needs. SEMrush is one platform equipped with 50+ powerful tools that help us grow our clients’ organic traffic to dominate their niche online.

This software is our favorite because it gives us the broadest access to the world’s largest database of 20 billion keywords, 310 million ads, and 17 million URLs daily. It also possesses a smooth workflow that does not delay organic growth. Moreover, SEMrush can analyze our clients’ data and provide recommendations to increase their online visibility in just a matter of days.

SEMrush continues to earn our trust because aside from helping us stay on top of our niche, it also tracks and analyzes our competitors’ websites and marketing strategies, making it easier than ever to get ahead. Overall, it is a fast, reliable, and user-friendly software that our company has come to rely on.”

  1. Google Search Console

Rahmat Khogyani of eGrowth Strategies says “Our absolute favorite software is Google’s Search Console. It the direct source of information we need to assess any website on the world’s favorite search platform. 

Google Search Console allows us to clearly see the website’s search performance on Google in almost real time, and identify website issues with schema, load times, 404 errors and more in one convenient place at a high level view. If we need to drill down into certain aspects of each issue, there are a variety of other tools we will use, however, we always start our investigation with Search Console.”


Joshua Romo of Fiero Social Media & Marketing shares “We use this as a fast and easy way to get our businesses we work with to have a simple online footprint. It allows businesses to put in their links, urls and even accept donations directly through link tree and doesn’t require you to have customers plug in every site individually. 

  1. Google My Business

Matt Weber of Weber & Co. advises “There are many tools to help with local SEO – Google My Business, Bing Maps, and Yext. All three tools involve editing items to your website in order to ensure you’re ranking well in the listings for that specific area. They also offer visibility into how people found your business, which is useful for determining the best keywords to use when optimizing your listing. 

Google My Business is a free tool from Google that can be used to manage all aspects of your business listing. You can view how customers engage with your website across the various Google platforms by adding UTM codes to your link.”

  1. Synup

Rae Danielson of Agency onethree shares “Business performance tracking is the name of the game! As it roams through nearly 200 local search engines its priority is to address any inconsistencies and getting you back on track. Not to mention Synup gives you access to comments made by your customers and the chance to respond!”

In conclusion, there are a variety of SEO software tools that you can be utilizing as a way to save time, offer effective results for your clients and also create a profitable agency. The experts have spoken and we have compiled a list of 15 top SEO software that you can explore today!