The Gist

We (Authority Formula Consulting Inc.) are on a mission to make the online world a better place for individuals looking to find services online. We hope you love our products and services — from website publishing tools to education based programs to custom software solutions to management tools and consulting programs to the next great idea that we haven’t even thought of yet — as much as we love creating them.

These Terms of Service (“Terms”) describe our commitments to you, and your rights and responsibilities when using our services. Please read them carefully and reach out to us if you have any questions.

Terms of Service

These Terms govern your (collectively, “Users”) access to and use of and, as well as all content and Authority Formula Consulting Inc. products and services available at or though these websites (collectively, “Services”).

These Terms also govern visitors’ access to and use of any websites that use our Services, such as websites hosted on and that are operated by our users.

For some of Authority Formula Consulting Inc.’s other products and services additional Terms of Service may apply and will be posted on the websites for those products and services.

Our Services are offered subject to your acceptance, without modification, of all of the terms and conditions contained herein and all other operating rules, policies (including, without limitation, Authority Formula Consulting Inc.’s Privacy Policy), and procedures that may be published from time to time by Authority Formula Consulting Inc. (collectively, the “Agreement”). You agree that we may automatically upgrade our Services, and the Agreement will apply to any upgrades.

Please read the Agreement carefully before accessing or using our Services. By accessing or using any part of our Services, you agree to become bound by the Agreement. If you do not agree to all the terms of the Agreement, then you may not access or use our Services.

1. Who’s Who

Throughout these Terms, “you” applies to both individuals and entities that access or use our Services. If you are an individual using our Services on behalf of an entity, you represent and warrant that you have the authority to bind that entity to the Agreement and that by using our Service(s), you are accepting the Agreement on behalf of that entity.

We use the term “Designated Countries” to refer to Australia, Canada, New Zealand and the United States of America. If you reside in the “Designated Countries,” your Agreement is with Authority Formula Consulting Inc. If you reside outside of the “Designated Countries,” we do not offer services in your country at this point in time.

We refer to Authority Formula Consulting Inc. collectively as “Authority Formula Consulting Inc.” or “we” throughout these Terms.

2. Your Account

Where use of our Services requires an account, you agree to provide us with complete and accurate information when you register for an account. You will be solely responsible and liable for any activity that occurs under your username. You are responsible for keeping your account information up-to-date and for keeping your password secure.

You are responsible for maintaining the security of your account and any Service-related website, store, or other content, and you are fully responsible for all activities that occur under your account and any other actions taken in connection with our Services. You shall not share or misuse your access credentials. You must immediately notify us of any unauthorized uses of your account, store, or website, or of any other breach of security. We will not be liable for any acts or omissions by you, including any damages of any kind incurred as a result of such acts or omissions.

3. Minimum Age Requirements

Our Services are not directed to children. Access to and use of our Services is only for those over the age of 18. If you are younger than this, you may not register for or use our Services. Any person who registers as a user or provides their personal information to our Services represents that they are 18 years of age or older.

4. Responsibility of Visitors and Users

We have not reviewed, and cannot review, all of the content (such as, but not limited to, text, photo, video, audio, code, computer software, items for sale, or other materials) posted to our Services by users or anyone else (“Content”) and are not responsible for any use or effects of such Content. So, for example:

We also have not reviewed, and cannot review, all of the material, including computer software, made available through the websites and web pages that link to, or are linked from, or our other Services. For example:

5. Fees, Payment, Renewal and Service Termination

a. Authority Formula Consulting Inc. Fees

Fees for Paid Services. Some of our Services are offered for a fee, such as some digital downloads, software, coaching and consulting, plans, amongst other offerings. By using a Paid Service, you agree to pay the specified fees and fees associated with specific features, such as Recurring Payments. Depending on the Paid Service, there may be a one-time fee, recurring fees, or revenue-based fee. For recurring fees, we’ll bill or charge you for in regular automatically-renewing intervals (such as monthly, annually, or biennially), on a pre-pay basis until you cancel, which you can do at any time by contacting the relevant support team or via web interface where available. For revenue-based fees — such as fees for Recurring Payments for your website’s subscriptions — we may collect a percentage of the revenue your website generates. Revenue-based fees are ongoing.

Taxes. To the extent permitted by law, or unless explicitly stated otherwise, all fees are exclusive of applicable federal, provincial, state, local or other governmental sales, goods and services, harmonized or other taxes, fees, or charges now in force or enacted in the future (“Taxes”). You are responsible for payment of all applicable Taxes relating to your use of our Services, your payments, or your purchases. If we are obligated to pay or collect Taxes on the Fees you’ve paid or will pay, you are responsible for such Taxes, and we may collect payment for such Taxes.

Payment. If your payment fails or Paid Services are otherwise not paid for on time, we may immediately cancel or revoke your access to the Paid Services. If you contact your bank or credit card company to decline or reverse the charge of fees for Paid Services, we may revoke your access to our Services in general.

Automatic Renewal. To ensure uninterrupted service, recurring Paid Services are automatically renewed. This means that unless you cancel a Paid Service before the end of the applicable subscription period, it will automatically renew, and you authorize us to invoice you or use any payment mechanism we have on record for you to collect the then-applicable subscription fee (as well as any Taxes). Your Paid Services will be renewed for the same interval of time as your original subscription period. For example, if you purchase an annual plan, you will be charged each year for the following 12-month period. We may charge your account up to one month before the end of the subscription period. It is your responsibility to make sure you are checking your email (including any spam or other filters) in order to receive any reminder email we send to you in advance of renewal. The date for the automatic renewal is determined automatically based on the date of the original purchase and cannot be changed.

Cancelling Automatic Renewal. You can manage and cancel your Paid Services at the respective Service’s site. For example, you can manage all of your plans through your dashboard. To cancel a plan, go to your dashboard, click on the plan you wish to cancel, then follow the instructions to “cancel the subscription.” You must site this process for each subscription you wish to cancel. You may also contact our team’s support for further assistance from within your dashboard or our support email.

Fee Changes. We may change our fees at any time, or start charging fees for Services that were previously free. When applicable, we may give you advance notice of the fee changes. If you don’t agree with the fee changes, you must cancel your Paid Service.

Refunds. While you may cancel a Paid Service at any time, refunds are issued in our sole discretion, unless otherwise required by applicable law or a Money Back Guarantee (see below) that was offered at time of purchase.

Money Back Guarantees. Some of our products offer money back guarantees on a product or service by product or service basis. We have a high standard of customer satisfaction and may, at our sole discretion, issue you a refund for a product or service that does not openly advertise or have an official money back guarantee attached to it. 

b. End of Service Agreement

Cancelations. Unless otherwise specified you are not locked into a time-based contract with Authority Formula Consulting Inc. that exceeds the current term of already paid for services. We believe in customer freedom of choice and want you to stay with us because you want to. This means you can choose to terminate services at the end of any currently pre-paid service (depending on how you originally paid or signed up), however you must be aware and agree to certain terms or fees related to your specific service. End of service equates to the termination of your account, and all access will be immediately revoked at the end of your pay period if service agreement has been ended by the user.

If we deem you are abusing our services, whether through sending emails we deem malicious, or displaying information in a way that we feel is harmful to other Users or general application or website visitors, we may terminate your Service Agreement at our discretion.

6. General Representation and Warranty

You represent and warrant that your use of our Services:

7. Specific Service Terms

a. Websites and Accounts enables you to create simple “review” templated websites, and we would love for you to use it. A account may also allow you to sign into some of our Services, such as 3rd party services we support integration with. may offer free or paid plans, and other paid plans for advanced features such as a custom domain name, extra storage, integrations and access to premium themes. Some websites come with content or images included for you to use, at your discretion. You may own and modify this content as you please, however you do not have sole or exclusive ownership as other users may be using the same or similar content. Continued usage of all content or media provided to users on sign-up offered under Creative Commons or other licenses is up to the discretion of the licensee. If license changes in the future void the ability to freely use the content or media originally provided with your plan, service or product, you are responsible for changing the content or media or are responsible to make such arrangements with the respective licensee or third party to maintain the rights to use the content or media. If this happens, we may be forced to remove certain images due to our deep desire to respect all licensees and their work. This also pertains to any images utilized on from 3rd party platforms that have misrepresented their content or media usage licenses to us when we chose to incorporate their content or media, such as and other digital media websites.

Your Website. If you create a website on, you get to use an Authority Formula Consulting Inc.-owned subdomain or file path, such as yourcompanyname. or /yourcompanyname. You must not engage in “domain squatting,” claim an unreasonable number of subdomains (as determined by us), or sell access to any subdomains. You are able to utilize your own custom domain if your plan allows you to do so by following the steps upon signup.

Use of Strong Passwords User Names. You are required to use a strong password and a username (login credentials) that is over 8 characters that is not “admin” to use our service.  When setting passwords, you will be prompted to set a secure password. This helps protect your website from becoming compromised by hackers, which is very detrimental to your business. Failure to keep secure login credentials or if we believe your website has compromised our network may result in the removal from our network and/or termination of service, at our sole discretion. 

License. By submitting Content to Authority Formula Consulting Inc. for inclusion on your website, you grant Authority Formula Consulting Inc. a world-wide, royalty-free, and non-exclusive license to reproduce, modify, adapt, and publish the Content solely for the purpose of displaying, distributing, and promoting your website. This license also allows Authority Formula Consulting Inc. to make any publicly-posted Content available to third parties selected by Authority Formula Consulting Inc. so that these third parties can analyze and distribute (but not publicly display) the Content through their services. You also give other users permission to share your Content on other websites and add their own Content to it (aka to “reblog” your Content), so long as they use only a portion of your post and they give you credit as the original author by linking back to your website.

Removing Content. If you delete Content, we will use reasonable efforts to remove it from public view (or in the case of a private website, from view by the authorized visitors) on but you acknowledge that caching or references to the Content may not be made immediately unavailable.

Web Traffic. We use a third party, Google LLC. (“Google”), to measure’s audience and usage. By hosting your website on, you agree to assign the traffic relating to your website to Authority Formula Consulting Inc. and authorize us to sign a Traffic Assignment Letter on your behalf for audience measurement reports.

Prohibited Uses. By using, you represent and warrant that your Content and conduct do not violate our guidelines. We do not allow illegal content or conduct, intellectual property infringement, pornography, technologically harmful content, impersonation, threatening material, posting private information, hotlinking to our website or spam and machine generated content. 

HTTPS. We offer free HTTPS on all websites by default, including those using custom domains, via Let’s Encrypt or other services we choose to utilize. By signing up and using a custom domain on, you authorize us to act on the domain name registrant’s behalf (by requesting the necessary certificates, for example) for the sole purpose of providing HTTPS on your website.

Advertisements. We reserve the right to display advertisements on your website unless you have purchased a plan that includes the removal of ads.

Attribution. We reserve the right to display attribution text or links in your website footer or toolbar, attributing or the theme author, for example. Some of these attributions may not be altered or removed.

8. Copyright Infringement and DMCA Policy

As we ask others to respect our intellectual property rights, we respect the intellectual property rights of others. If you believe that material located on or associated with an Authority Formula Consulting Inc. product or service violates your copyright, please notify us. We will respond to all such notices, including as required or appropriate by removing the infringing material or disabling all links to the infringing material. We will terminate a visitor’s access to and use of the website if, under appropriate circumstances, the visitor is determined to be a repeat infringer of the copyrights or other intellectual property rights of Authority Formula Consulting Inc. or others. In the case of such termination, we will have no obligation to provide a refund of any amounts previously paid to us.

9. Intellectual Property

The Agreement does not transfer from Authority Formula Consulting Inc. to you any Authority Formula Consulting Inc. or third party intellectual property, and all right, title, and interest in and to such property will remain (as between the parties) solely with Authority Formula Consulting Inc. Authority Formula Consulting Inc., and, their respective logos, and all other trademarks, service marks, graphics, and logos used in connection with or our Services, are trademarks or registered trademarks of Authority Formula Consulting Inc. or Authority Formula Consulting Inc.’s licensors. Other trademarks, service marks, graphics, and logos used in connection with our Services may be the trademarks of other third parties. Your use of our Services grants you no right or license to reproduce or otherwise use any Authority Formula Consulting Inc. or third party trademarks.

10. Third Party Services

In using the Services, you may enable, if currently available, or use services, products, software (like themes or plugins), Content Delivery Networks, embeds, or applications developed by a third party or yourself (“Third Party Services”) on or with your website.

If you use any Third Party Services, including those provided to you with a Plan, you understand that:

In rare cases, we may at our discretion, suspend, disable, or remove Third Party Services from your account or website.

12. Changes

We are constantly updating our Services and that means sometimes we have to change the legal terms under which our Services are offered. These Terms may only be modified by a written amendment signed by an authorized executive of Authority Formula Consulting Inc, or by the posting by Authority Formula Consulting Inc. of a revised version. If we make changes that are material, we will let you know by posting on one of our blogs, or by sending you an email or other communication before the changes take effect. The notice will designate a reasonable period of time after which the new terms will take effect. If you disagree with our changes, then you should stop using our Services within the designated notice period, or once the changes become effective. Your continued use of our Services will be subject to the new terms. However, any dispute that arose before the changes shall be governed by the Terms (including the binding individual arbitration clause) that were in place when the dispute arose.

13. Termination

We may terminate your access to all or any part of our Services at any time, with or without cause, with or without notice, effective immediately. We have the right (though not the obligation) to, in our sole discretion, (i) reclaim your username or website’s URL subdomain due to prolonged inactivity, (ii) refuse or remove any content that, in our reasonable opinion, violates any Authority Formula Consulting Inc. policy or is in any way harmful or objectionable, or (iii) terminate or deny access to and use of any of our Services to any individual or entity for any reason. We will have no obligation to provide a refund of any amounts previously paid.

If you wish to terminate the Agreement or your account, you may simply discontinue using our Services, or, if you are using a paid service, you may cancel at any time, subject to the Fees, Payment, and Renewal section in these Terms.

All provisions of the Agreement which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.

14. Disclaimer of Warranties

Our Services are provided “as is.” Authority Formula Consulting Inc. and its suppliers and licensors hereby disclaim all warranties of any kind, express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose and non-infringement. Neither Authority Formula Consulting Inc., nor its suppliers and licensors, makes any warranty that our Services will be error free or that access thereto will be continuous or uninterrupted. You understand that you download from, or otherwise obtain content, products or services through, our Services at your own discretion and risk.

15. Jurisdiction and Applicable Law.

Except to the extent any applicable law provides otherwise, the Agreement and any access to or use of our Services will be governed by the laws of the province of Ontario, Canada, excluding its conflict of law provisions. The proper venue for any disputes arising out of or relating to the Agreement and any access to or use of our Services will be the provincial and federal courts located in Toronto, Ontario in Canada.

16. Arbitration Agreement

Except for claims for injunctive or equitable relief or claims regarding intellectual property rights (which may be brought in any competent court without the posting of a bond), any dispute arising under the Agreement shall be finally settled in accordance with the Comprehensive Arbitration Rules of the Judicial Arbitration and Mediation Service, Inc. (“JAMS”) by three arbitrators appointed in accordance with such Rules. The arbitration shall take place in Toronto, Ontario, Canada, in the English language and the arbitral decision may be enforced in any court. The prevailing party in any action or proceeding to enforce the Agreement shall be entitled to costs and attorneys’ fees.

17. Limitation of Liability

In no event will Authority Formula Consulting Inc., or its suppliers or licensors, be liable with respect to any subject matter of the Agreement under any contract, negligence, strict liability or other legal or equitable theory for: (i) any special, incidental or consequential damages; (ii) the cost of procurement for substitute products or services; (iii) for interruption of use or loss or corruption of data; or (iv) for any amounts that exceed the fees paid by you to Authority Formula Consulting Inc. under the Agreement during the twelve (12) month period prior to the cause of action. Authority Formula Consulting Inc. shall have no liability for any failure or delay due to matters beyond their reasonable control. The foregoing shall not apply to the extent prohibited by applicable law.

18. Indemnification

You agree to indemnify and hold harmless Authority Formula Consulting Inc., its contractors, and its licensors, and their respective directors, officers, employees, and agents from and against any and all losses, liabilities, demands, damages, costs, claims, and expenses, including attorneys’ fees, arising out of or related to your use of our Services, including but not limited to your violation of the Agreement, Content that you post, and any ecommerce activities conducted through your or another user’s website.

19. US Economic Sanctions

You expressly represent and warrant that your use of our Services and/or associated services and products is not contrary to applicable U.S. Sanctions. Such use is prohibited, and we reserve the right to terminate accounts or access of those in the event of a breach of this condition.

20. Translation

These Terms were originally written in English (US). We may translate these terms into other languages. In the event of a conflict between a translated version of these Terms and the English version, the English version will control.

21. Miscellaneous

The Agreement constitutes the entire agreement between Authority Formula Consulting Inc. and you concerning the subject matter hereof. If any part of the Agreement is held invalid or unenforceable, that part will be construed to reflect the parties’ original intent, and the remaining portions will remain in full force and effect. A waiver by either party of any term or condition of the Agreement or any breach thereof, in any one instance, will not waive such term or condition or any subsequent breach thereof.

You may assign your rights under the Agreement to any party that consents to, and agrees to be bound by, its terms and conditions; Authority Formula Consulting Inc. may assign its rights under the Agreement without condition. The Agreement will be binding upon and will inure to the benefit of the parties, their successors and permitted assigns.