When it comes to digital marketing, you rely on tools to create, test and measure the effectiveness of your campaigns everyday. Finding the right tools to get the job done effectively and in a timely manner ensures your campaigns can launch effectively. We’ve asked a panel of industry experts to share their favorite tools that they utilize in their digital marketing businesses to effectively test and launch their campaigns.
- Google Analytics
Nathan Hughes of Diggity Marketing states “As one of the top free tools from Google, Analytics should be part of your digital marketing strategy from the very start. In fact, I’d argue it’s one of the most powerful digital marketing tools out there.
It only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor. This is considered by many to be nothing more than a traffic tool, but it can actually have a big impact on your marketing strategy, if you know what you’re doing.
Google Analytics isn’t one of those digital marketing tools you can ignore. Installing this early on is a key decision, in regards to your digital marketing strategy. The data you can collect is extremely valuable.”
Seth Mendelsohn of Denterica says “I have to say my favorite tool is Moz. It’s a tool for search engine optimization and it’s by far my favorite SEO tool. I also use a lot of their competing products such as Ahref and SEMRush, but Moz is the best in my opinion.
It’s a well-rounded SEO tool that allows me to do keyword research, keep track of campaigns, create amazing reports, and much more. In my opinion one if it’s coolest features is a link intersect. With this tool, I can enter URL’s of competitors and see what backlinks they all have in common. This is an amazing tool for link building. After all, if several competitors have a link, chances are my client can get it too!”
Jeff Webster of Clicks Marketing states “Ahrefs is definitely my favorite tool that we use at the agency. I prefer it over other options, like SEMRush, because it seems to offer more in one place. We can do everything from keyword research to a quick site audit all from within Ahrefs.”
Nikolay Krastev of Agile Digital Agency advises “If I have to use just one tool – it will definitely be Ahrefs. It has almost everything you could need – a rank tracker, a tremendous amount of backlinks data, a very powerful alerts tool, and content explorer.
Krastev adds SEMRush on the other hand has an on-page SEO checker, SEO content template, and log file analyzer tools that I found very useful for my work. Especially the log file analysis which is one of the most underestimated approaches. Log file analysis uses records from web servers to measure the crawling behavior of search engines and determine potential issues or opportunities for SEO.
Brendan Tully of The Search Engine Shop says “One of our favorite tools that we recommend regularly to other marketers is a Google Ads optimization tool called Opteo.com – we’ve been using it for 2+ years now and no doubt it has saved us thousands of hours of work on Google Ads optimization.
Opteo can automate a ton of advanced ad optimization techniques and tactics like split testing ads and statistical analysis that are just not possible on a small business budget or for lower spend ad accounts, say under $5000 per month.
Not only has it saved us a ridiculous amount of time it’s helped us drive more conversions and better client retention and achieve goals that otherwise wouldn’t be possible.”
- Google Drive
Jonathan Saeidian of Brenton Way shares “In a digital marketing agency, collaboration is crucial. Google Drive is becoming an indispensable tool for effective collaboration, particularly when working remotely. It gives everyone instant access to essential documents and files, allowing them to be more productive and effective. Furthermore, Google Drive offers autosaving features that are quite useful in the event of a power outage at our workplace. Also, you can only grant access to those who need it, keeping the data safe and secure.”
Becky Livingston of Penheel Marketing says “I love Canva because I can do just about any kind of digital marketing creative, such as ads, video, social media images, animation, logo design, and print materials. It’s easy to use and inexpensive. Plus, I can upload my own files to incorporate into whatever I design.
Having been a designer for many years, and now as an agency owner, I need to free up my design time. This tool helps me to do that by helping me create beautiful content in a little amount of time.”
In conclusion, when it comes to digital marketing, finding the right tools to get the job done in a timely manner ensures you can test and launch your client’s campaigns effectively, delivering results to your clients.